Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. ThalerFrom the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions
New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Table of Contents for: Nudge : improving decisions about health
Carolyn is the director of food services for a large city school system. She is in charge of hundreds of schools, and has the authority to determine what hundreds of thousands of kids are offered in her cafeterias each day. Carolyn has formal training in nutrition, and she is a creative type who likes to think about things in non-traditional ways. One evening she and her friend Adam, a management consultant who has worked with supermarket chains, hatched an idea. In some cafeterias, the desserts were placed first in line; in others, last.
Thaler, R. Nudge: improving decisions about health, wealth, and happiness. New York: Penguin Books. Thaler, Richard H. New York: Penguin Books,
Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law.
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Richard Thaler - Nudge: An Overview
Sunstein , first published in The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture. The book received largely positive reviews. The Guardian described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within. One of the main justifications for Thaler's and Sunstein's endorsement of libertarian paternalism in Nudge draws on facts of human nature and psychology. The book is critical of the homo economicus view of human beings "that each of us thinks and chooses unfailingly well, and thus fits within the textbook picture of human beings offered by economists. They cite many examples of research which raise "serious questions about the rationality of many judgments and decisions that people make".